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Twitter’s ad business has shrunk, but ad buyers say it’s stabilized

Unfavorable competition with Facebook and Google -- and the commodification of its own inventory -- has led advertisers to slow their spen...
The latest social media craze for marketers: Going offline

Social media marketers can't afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and ...
LinkedIn connects sales, marketing tools for B2B advertisers to target leads, accounts

LinkedIn is updating its Sales Navigator tool so that sales teams can target ads to their contacts and companies. LinkedIn is link...
Snapchat’s New Context Cards Make Snaps Searchable

Next time you’re curious about what you see in a Snap, new context cards from Snapchat will have the answer. Context cards allow use...
Facebook outlines its advertising principles to show it has them

After being criticized for the ways its ad platform can be misused, Facebook has responded by listing the principles governing its use. ...

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LinkedIn connects sales, marketing tools for B2B advertisers to target leads, accounts

LinkedIn is updating its Sales Navigator tool so that sales teams can target ads to their contacts and companies. LinkedIn is link...
The latest social media craze for marketers: Going offline

Social media marketers can't afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and ...
Twitter Introduces New Video Ad Unit for Increasing Website Visits

Twitter has introduced a new ad unit called the Video Website Card, which allows advertisers to use videos to drive traffic back to ...
Facebook makes it easier for advertisers to reach people internationally

Facebook has rolled out four new tools for brands to find and advertise to people around the world. Advertisers can reach more than...
13 Social Media Stories You May Have Missed in November

Miss the latest social media news? Here’s a recap of the latest updates on Facebook, Instagram, Snapchat, Twitter, and YouTube. Face...

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