Businesses of all sizes can now run self-serve
search ads on Pinterest, which are available through the
Pinterest Ads Manager.
Pinterest introduced search ads to larger brands back in January
— now all businesses can take advantage, and there’s even new features that
weren’t available before.
Enhanced keyword features for Pinterest search ads include
autotargeting, which can supplement a keyword strategy by automatically
targeting relevant searches.
Pinterest notes that over 2 billion searches are performed on
its network every month, and 97% of those searches are unbranded.
With a majority of people not searching for specific brands on
Pinterest, there is considerable opportunity for businesses to capture new
customers.
According to a testimonial, that is exactly what happened to one
business:
”When STAINMASTER Home
Cleaning ran their Pinterest search campaign, 90% of their traffic came from
new customers—and their cost-per-click was 90% lower…
Ad
targeting is powered by Pinterest’s “Taste Graph,” which includes insights into
what people are searching for and why.
Going forward, should you choose to run a Pinterest search ad
campaign, the company recommends using at least a 30-day conversion window.
”Because you’ll reach people earlier, it’s best to
evaluate your campaigns using longer attribution windows than you might on
other search platforms.”
Pinterest search ads can be created at any time via the
company’s self-serve ads manager.
Courtesy & OA : searchenginejournal
