Facebook has rolled out a possible solution for improving the
organic reach of posts published by pages on the desktop site.
Over the past several years, Facebook has become notorious for
stifling the organic reach of content published by pages.
From prioritizing paid posts, to giving more weight to posts
from friends and family, Facebook has made it difficult for pages to extend
their reach without coughing up advertising dollars.
Facebook’s Explore feed is
designed to change that. Within the Explore feed you will find posts from pages
you don’t follow, which would be unlikely to show up in your news feed
otherwise.
Posts that are curated in the Explore feed have been selected
based on your interests, so it’s not as though you’ll find something in there
that is completely out of left field.
Facebook
describes it as:
”… a complimentary feed of popular articles, videos, and
photos, automatically customized for each person based on content that might be
interesting to them.”
Another thing users may appreciate about the Explore feed is
that it doesn’t contain any ads (for now). Of course, pages may appreciate this
as well since there is no pay-to-play element of the Explore feed.
Facebook’s Explore feed has been available within its mobile app
since this summer. So if you have used it before you know what to expect from
the desktop version.
Courtesy & OA : searchenginejournal
