In an effort to help users make more informed decisions about
which stories to engage with, Facebook is going to start providing additional context about publishers.
Facebook is testing a new ‘i’ button that’s displayed when links
to articles are shared in the news feed. Tapping on the button will give you
more information about the publisher.
Information is sourced from Facebook itself, as well as third
parties like Wikipedia. There will also be a button to follow the publisher on
Facebook, along with a selection of trending and related articles.
Lastly,
Facebook will show you how others are sharing the article across the network.
Is
the sentiment positive or negative? Are people accusing it of being fake news?
Is it old news that has been shared previously? Find out instantly with the
click of a button.
”Helping
people access this important contextual information can help them evaluate if
articles are from a publisher they trust, and if the story itself is credible.
This is just the beginning of the test.”
Going
forward, Facebook will be seeking feedback while continuing to work with
publishers to expand the test and give users more access to more contextual
information.
Pages
should not see any noticeable change to their reach as a result of this new
feature.
Courtesy & OA : searchenginejournal
