The more you put into LinkedIn, the more you’ll get out of it.
Here are 22 top tips to effectively boost your LinkedIn profile.
1. Must Do: Keep Your Profile Basics Updated
Many people forget to keep their LinkedIn profiles updated.
Whether you’re a total newbie, just starting a new job, or starting to explore
new opportunities, there’s no excuse to have outdated information on LinkedIn.
It will reflect badly on you.
Here are two quick and easy areas you must check are up to date:
·
Professional Headline: The job of any headline is to entice people
to click. At minimum, you can use your headline to highlight your current
position and company (e.g., “Director of Inbound Marketing at ABCXYZ
Corporation”), but you can and should go further. Highlight your expertise
(e.g., “Content Marketing Strategist and Copywriter”) or awards, or showcase
skills you want to turn up in searches (e.g., “Speaker, Trainer, Author,
Consultant, Evangelist”). Tell everyone on LinkedIn who you are, what you do,
and why you’re someone they need to connect with.
·
Location and Industry: Are your location and industry still
accurate? If not, fix them now!
Doing these two simple things will help more people find you and
help you find more relevant potential contacts.
2. Only Use Professional Photos
LinkedIn profiles that have a picture are 11 times more likely
to be viewed. So if you’re still showing a silhouette, it’s time to make a
change and reveal yourself.
However, some friendly advice:
Your LinkedIn photo shouldn’t be from 20 years ago. It shouldn’t
look like it belongs on a dating site, stock photo site, or social network
(e.g., Facebook or Instagram). And don’t feature your pet or significant other.
Just. No.
LinkedIn is for professionals. Be one.
3. Brand Your Profile With a Background Photo
Does your LinkedIn profile look boring and average?
Give your profile page a bit more personality, or branding, with
a visually appealing background image.
LinkedIn advises users to use an image (PNG, JPG, or GIF) with a
resolution of 1400×425.
4. Write a Ridiculously Good Summary
This is where you really sell yourself to potential connections.
Your summary should expand on what appears in your headline, highlighting your
specialties, career experience, noteworthy accolades, and thought leadership.
There has been much discussion about whether it’s best to write
in first-person versus third-person narrative here. Ultimately, it doesn’t
really matter either way — just stay consistent with whichever you choose.
Don’t go back and forth between first person and third person as it’s confusing
and signals a lack of attention to detail.
In summary of LinkedIn summaries: keep your ego in check, focus
on the most relevant details about your career, avoid meaningless jargon, and
ensure it’s easy to read.
5. Terminate Those Typos
Poor grammar, typos, and misspellings are a no-no.
Avoid typos at all costs.
6. Use Keywords With Intent
Words are so incredibly important, especially when search is a
big part of the equation. Using the right keywords in your profile is the
difference between being found and being invisible.
Identify the words you want to be found for when people use
LinkedIn search and use those keywords in your headline, summary, and profile.
Using the right keywords will expose you to more potential connections and
opportunities.
7. Neat Trick: Pick the “Other” Website Option
Under your Contact Info, LinkedIn gives you the option to link
to a website or blog. But by default, the text that shows in your profile is
the extremely dull “Blog” or “Website.” Anyone visiting your profile has no
clue where they’ll end up if they click on that.
Want to use your actual brand or business name? You can! Here’s
a simple little trick.
When editing the Websites area of your profile, select the
“Other” option. Now you can add your own website title and URL.
8. Personalize Your LinkedIn Profile URL
When you created your LinkedIn profile, it had some ugly
combination of letters, numbers, and backslashes that had no value for your
personal branding. You don’t still have this, right?
If you do, it’s time to customize your public profile URL. For
example, my customized URL is https://www.linkedin.com/in/larrykim. LinkedIn
makes it simple to keep your profile consistent with your other social
profiles.
9. Own Your Media
Visual content is only growing in importance. Help your LinkedIn
profile pop by adding documents, photos, videos, and presentations.
10. Add Shiny New Sections to Your Profile
LinkedIn lets you add several sections to give your profile more
visual appeal and depth. You can add sections for posts, volunteering,
languages, honors and awards, patents, causes you care about, and many more.
All of these sections open you up to more opportunities to make
new connections.
11. Tidy Up Your Endorsements
People are going to endorse you for all sorts of
skills — sometimes even skills you don’t actually have. But just because you’ve
been endorsed for Fire Eating, Chewing Gum, or Showers (yes, these are all real
“areas of expertise,” according to LinkedIn) doesn’t mean you have to show
other LinkedIn users — unless, of course, fire eating plays a critical role in
your professional life.
LinkedIn lets you remove any irrelevant skills and endorsements.
You should avoid “lying” about your skill set, even if it is by omission.
12. Connect With People You Don’t Yet Know
One of the biggest mistakes people make on LinkedIn is failing
to reach out to connect with people you want to know but don’t yet. That’s the
whole point of networking — getting to know new people, not just established
connections.
Building out your LinkedIn network has many benefits. You get in
front of influencers. You get more endorsements. More people see your best
content, share that content, and visit your website. And it’s great for
personal branding.
Have you considered using LinkedIn more like Twitter? You
should!
13. Personalize Invitations to Connect
When you invite someone to connect on LinkedIn, make it more
personal – mention where you met or a topic you discussed in a LinkedIn group,
over email, or during a phone interview. This personal touch will increase the
odds they’ll accept your request.
14. Publish Amazing Posts
LinkedIn posts offer another way to grow your influence, gain
more visibility, and acquire new followers.
Your existing connections are notified whenever you publish. New
people can discover your posts via search.
Always think about the audience you want to reach. Highlight
your expertise and interests by posting awesome content. Just make sure your
posts are appropriate for the 400 million business professionals who use
LinkedIn.
15.
Find & Join Groups
One way to start connecting with people you want to know is to
join LinkedIn groups. Whether it’s a group run by a major publication, a group
for people with certain job titles, or a group dedicated to a niche topic,
there are millions of groups to choose from, so start searching to find groups
that are right for you and join them.
Join discussions. Start interesting discussions. Don’t sell your
product or service or promote yourself — sell your expertise! That will help
build your personal brand.
16.
Find People Through Search & Advanced Search
LinkedIn search is your gateway to future connections. Search
for people by name, company, or skills.
But you can go much deeper.
LinkedIn’s advanced search helps you find people by job title,
school, relationship, location, industry, current/past company, profile
language, and nonprofit interests — with additional search options for Premium
members.
17.
Stalk Users Openly or Stealthily
Whenever you view someone’s profile, LinkedIn will share your
name and headline. LinkedIn recommends this.
But sometimes you might want to be a bit stealthier before
connecting. If this is the case, you’ll need to manage your privacy under
Accounts & Settings.
LinkedIn offers a couple of less revealing options. You can
reveal only that “Someone at ABCXYZ Corporation” or “Someone in the Online
Media Industry” viewed the profile. But if that isn’t enough, then you can go
totally private and users will be told only that a LinkedIn user viewed their
profile.
18.
Remember Where & When You Met What’s-His-Name
Once you’ve grown your network to thousands, it can be a bit
daunting to remember every single person, or to stay in touch with a few
important connections.
Luckily, LinkedIn makes this easy. In the Relationship section,
in addition to telling you the date when you connected, LinkedIn allows you to
write notes about your contact, including how you met, or set reminders to
“check in” at intervals from a day to every year.
Don’t worry, these notes and reminders are only visible to you!
19.
Build Extraordinary Business Relationships
When someone accepts your request to connect, don’t start
pitching your service or product. This is a relationship killer.
Start slow. Comment on, share, or Like their posts.
LinkedIn even makes it super simple to stay in touch, telling
you when contacts are celebrating work anniversaries or starting new jobs.
Again, these are opportunities to Like or comment.
Build the relationship and trust before you start asking for
favors!
20.
Use (but Don’t Abuse) Status Updates
LinkedIn status updates are your chance to highlight some of
your recent work, share an article or book you’ve read, promote your presence
at a conference or event, or offer inspiration through a quote or saying.
Because LinkedIn is a business network, it’s best to use it
during business hours. Keep active, but don’t go overboard.
Try to post an update at least once a day at minimum; aim for a
maximum of three or four updates per day, as long as you’re sharing useful,
relevant content. Every update is another opportunity to strengthen or forge a
connection.
21.
Be Positive
What you say reflects on you. Never post negative comments about
someone’s post or a past employer.
Instead, pause and think if there’s a way you can rethink and
rewrite in a constructive way — if you can’t, just hit the delete button and go
do something else to shift focus.
22.
Ask for Recommendations
So you haven’t received as many LinkedIn recommendations as
you’d like? After all, it takes a bit of time and thought for someone to write
a recommendation.
What can you do? Ask for them! LinkedIn makes is super easy,
providing an “Ask to be recommended” link, where you can specify what you want
to be recommended for, who you want to recommend you, and write a personal
message.
Pick specific people. Don’t just randomly ask all your contacts
if they can recommend you. Be selective.
Share details in your message to your connection. If there are
specific skills you want your contacts to highlight in his or her
recommendation, don’t be shy, tell them.
Another way to increase the likelihood that you’ll get a great
recommendation: Give a great recommendation to someone you’ve worked with. This
increases the odds that your contact will feel obligated to return the favor.
Bonus
Tip: Export Your LinkedIn Connections
One last helpful tip: Remember to occasionally download your
connections. After you’ve gone to all the trouble of building an amazing
network, you don’t want to risk losing their contact info!
To do this, click on Connections, then Settings (the gear icon),
and on the next page, under Advanced Settings, you’ll see a link to export your
LinkedIn connections as a .CSV file.
Now you have a file containing your contacts’ first and last
names, email addresses, job titles, and companies.
Summary
Now you know everything you need to do to refresh your LinkedIn
profile. Make yourself look amazing, wow future connections, and grow your
influence. It all starts with a killer profile.
Courtesy & OA : searchenginejournal
