Next time you’re curious about what you see in
a Snap, new context cards from Snapchat will have the answer.
Context cards allow users to search for more
information about what’s in a Snap simply by swiping up.
Information is sourced from TripAdvisor,
Foursquare, Michelin, and goop — all of which are Snapchat partners.
See a great Snap of a restaurant you want to
visit? Within context cards you can reserve a table with OpenTable, Resy, or
Bookatable — and then call a ride with Uber or Lyft.
In addition to Snaps, context cards will also
be integrated into stories. As the company learns more about how to optimize
context cards, Snapchat will add new partners and information in the future.
Snapchat describes its new innovation as, “the
visual starting point for learning more about the world.”
The company can make that claim now, but for
how long will this feature be unique to Snapchat?
As history has shown, in the case of the
‘stories’ feature, other platforms can mimic what Snapchat does and become more
successful at it. Of course, I’m talking about Instagram.
Facebook, parent company of Instagram, also
has a ‘stories’ feature though it has been much less successful than either
Instagram’s or Snapchat’s.
Perhaps Facebook will take a look at these
context cards and see them as a way to drive more people to use its version of
stories. The company may even have access to enough data on its network to not
require third party partnerships.
Context cards are an intriguing feature from
Snapchat and it will be interesting to see how they evolves. Will this be
enough to draw people back to the app and create a needed boost in monthly
active users?
Courtesy & OA : searchenginejournal
